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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Google currently owns more than 67 percent of the search market, with Bing at just under 17...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...

  3. Google Active View Format Gets Accreditation

    Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...

  4. Top Google Website Optimization Resources

    But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions...

  5. March Madness = Search and AdWords Madness?

    In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Not to be confused with the NCAA's March Madness, MTV also has a tournament all their own that they created in...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time, the number of spammy links was trending up). So, I asked for access to Google Webmaster Tools so I could...

  7. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Google’s search volumes for 2012 confirm the same popularity for “colorblock dress. As proof of cause and effect, Google AdWords Keyword Research Tool illustrates that monthly searches in the U.S.for “emerald dress” are currently well over 12,000.