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Google Crisis Response

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  2. Google Crisis Response: From Search Engine to Information Provider

    SEW met the people behind Google Crisis Response at I/O 2012. When a crisis does hit, Google's Crisis Response team use open data features with Google Earths KML markup to show evacuation zones and route maps, but the key is to work with...

  3. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. A feedback loop consists of some response to an action that creates either more or less...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Show the crisis that triggers the call to change Each of the above teaser ads aims at a different motivator, and triggers a different emotional response. I just copied and pasted those quotes straight from a Google search for [landscaping durham nc]).

  5. Google Maps Adds Emergency Alerts

    The Google Crisis Response team wants to alert users about when a storm will strike, how bad will it be, and what resources are available to help in the current situation. Google has announced Google Public Alerts, a platform designed to bring you...

  6. 2 Books Offer Killer Social PR, Facebook Ad Tactics

    Crisis management KPIs set to offset negative publicity. Crisis Management KPIs– When crisis hits, how about a “feel good” campaign to settle things using Facebook ads? Direct Response KPIs– How about setting a KPI to get X amount of downloads of a...

  7. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    How do you manage your online reputation after Doonesbury has already decided to spoof your daily briefings and Google has already created Crisis Response: Gulf of Mexico Oil Spill? In the post, I asked, "Is your company prepared for the inevitable...