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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Google's Your Money or Your Life Search Quality Ratings: What...

  2. What is SEM? Depends on Who You Ask

    Google In a "Learn with Google" online vocabulary reference Google defines SEM as: In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. If I drill into this deeper, Google shows me that by tripling my budget from...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    This specific report covers content that was receiving a lot of Google organic traffic prior to a Panda hit. There has always been a lot of confusion surrounding Google Panda. And with extremely low dwell time, users are sending Google and Bing...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. You can ask for a hint (that resets your streak) or watch the...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Due to the scope and complexity of Schema.org, it pays to check the quality of your code with the Google Structured Data Testing Tool. It may also get your Google+ brand assets to appear on the right rail Knowledge Graph area of Google for branded...