SEO News

Google Content Network Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    Think about placement and optimize the length of your video to work for the best placement. The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and...

  5. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    On first blush, this report looks like a Placement Performance report for the Content Network, but it really isn't. Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their...