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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Help them without expecting anything in return: Look for consumers who are having...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Google's updates are likely to increasingly rely on social signals as active human curation of good content.

  4. The Role of #Hashtags in Social Media and Search

    This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network. Recent Google updates have amplified visibility of...