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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Help them without expecting anything in return: Look for consumers who are having...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Google's updates are likely to increasingly rely on social signals as active human curation of good content.

  3. The Role of #Hashtags in Social Media and Search

    This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network. Recent Google updates have amplified visibility of...