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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Help them without expecting anything in return: Look for consumers who are having...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Google's updates are likely to increasingly rely on social signals as active human curation of good content.

  3. The Role of #Hashtags in Social Media and Search

    This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network. Recent Google updates have amplified visibility of...

  4. Google as Your Identity Provider: Where Are We Now?

    In addition, the author is verified through their online reputation, social network, education, known experience and other “trust” factors which can be ported not only to the author, but “[0013] from one online publisher to another.