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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them.

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. The data that I’ve provided here support the fact that tablets...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  7. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...

  8. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to...