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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage.

  6. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. This is an easy way to identify popular streams of conversation that may be relevant to your...

  7. Google Display Network Remarketing: Convert The Prodigal Shopper

    What is Google Display Network Remarketing? Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers...