By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.
If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support...
On the social search side, results from Facebook’s Graph Search are generated entirely from a searcher’s social network and other information available publicly on Facebook. Maintaining compliance becomes infinitely more complex when national...
Given that simply signing up for a Google+ account doesn't say a lot about the extent to which authors recognize the growing influence of the network, next we looked to see: Of the authors who have a Google+ account, what percentage actually went...
How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. The content piracy segment allows you to see what traffic has been generated against your Google Analytics profile by any other...
Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. I talked about how Google+ provided a hub by which users could be tied to their...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. It's a social network after all, so why not build a...
Social network One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. This change was only for filters, and doesn't impact advanced segments, according to Google.
Encourage Check-Ins: Check-ins occur with the social network Foursquare. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Even Google noted last year that 65 percent of online searches began on a smartphone.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Nobody knows how popular Graph Search will become, but it's hard to ignore a social network the size of Facebook.
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. When users search for your app, they often want to go deeper and see what in-app content fellow users find...
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network deliq...
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more...
Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites, don't share the same ip address with the majority of the sites, aren't all owned by the same person or...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
When fans share images, they are also reaching out to their network of friends and saying “look, we’ve done this and you can too”, thus extending the reach and virality of each story. According to Andrew McEvoy, Managing Director of Tourism...
The link graph is a kind of network graph and is made up of a series of "nodes" or clusters. Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions.
