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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Now the social network is planning to crack down on these calls to action, calling...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Contact contributors in your network to learn more about their experience, and ask for a recommendation. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions. Log into Google Analytics. It will open in Google Analytics. Each one of these reports and many more are available by searching The...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: You can also outreach using Twitter, Google+, and even LinkedIn.

  7. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...