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Google Content Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...

  2. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments. The new content experiments API allows developers to pick and choose from all the features available within...

  3. Top Google Website Optimization Resources

    Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Content Experiments (A/B Testing) Properly building an XML Sitemap and submitting it to Google is one...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement...

  5. Is Agile Marketing the Future of Search in 2013?

    Run Controlled Experiments and Prove a Point Instead, you should be testing out new ideas and concepts by creating controlled experiments. Plus, it means that by running small experiments in this way, you'll be able to prioritize decisions based on...

  6. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    Our experiments show that the new design drives subscriptions and keeps fans better connected to their favorite content. They’ll also find the Guide and their subscriptions on apps on hundreds of millions of devices including Android, iPhone...

  7. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Next, follow the steps outlined in Google Experiments (now part of your Google Analytics account under the Content menu). Google’s new “Google Experiments” for A/B testing was used for this test (read more on setting up Google Experiments here).