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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Google is very strict about Google Analytics...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Not everyone realizes that if someone contacts you out of the blue offering an article, it's good to be skeptical. Those reasons existed way before Google and they'll continue into the future. As the quality declined and the prevalence of poor...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Software will only pick up between 20-60% of contacts for your prospects. You can use Google operators to find resources page using searches like ‘gourmet food inurl:resources' (see Advanced Search Operator Tactics for much more on this), use a...

  5. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    If they switch industries, the content remains and is exposed to the new contacts in their Google+ network. Whoever removes information first loses – either the author loses any rank they may have and/or their previous work, or the company loses...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We've miraculously broken through the Google barriers and now we have direct contacts. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping...