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  1. Google Reveals What New & Expectant Parents Search For

    According to a survey conducted through Google Consumer Surveys in April, new and expecting parents perform twice as many searches as non-parents. According to a recent Google survey, new and expecting parents do twice as many searches as non...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. Optimize for the consumer's location. New Google research says that 50 percent of mobile users are most...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken...

  5. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...