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  1. Your SEO Competition Isn't Who You Think It Is

    Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a list of their keyword competitors. Here's why you should avoid making assumptions about who your competitors are, why you...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). This information is primarily on paid advertising, but on the SEO / content...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Ann Smarty, who is one of the top experts on guest blogging, a guest blogging consultant, and the owner of MyGuestBlog feels the same. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. Google Display Network Management When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Know what your agency or consultant will be...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...