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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Lisa Hughes, British Outfitters' most recent New York hire...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.