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  1. Nuances of Spanish Language Search Marketing

    In the community of Murcia, in southeast Spain, the form Murcian is spoken. This demonstration of the various dialects in the many Spanish-speaking regions is extremely important to consider when entering the Search Marketing industry in these...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. I tend to think of both organic and paid since the acronym stands for 'search engine...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Genuinely engaging with our passionate YouTube community is the other part, and that helps drive our business. Understanding the important role of video in the beauty industry is a given, so we had the foresight to fully integrate YouTube into our...

  4. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT), and Mary DuQuaine (MD) shared with the SES community: