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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Remember, search engine optimization doesn't mean optimizing for search engines only.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  5. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  6. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. SEOs can also utilize keyword referral data from their Google Adwords account to...