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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Participating in Google+ doesn't automatically mean a blog author is a subject...