Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of...
E-commerce: One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. This change was only for filters, and doesn't impact advanced segments, according to Google.
Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...
Social Media Meet ROI: The Secrets to Driving Social Commerce Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Activating the Social-Search Dynamic Social media can be a powerful medium that can add value to your business by...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has...
It also identified the rising importance of tablets in search and e-commerce that year. But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo.
F-commerce a flop? With no means to correct the situation, many felt Google was unfairly penalizing websites in the search results if they had questionable links aiming at them (some bought by less ethical SEO providers with the goal of gaming...
Go to getlisted.org and bask in the glory of knowing that you are about to get connected with the kids and hard working adults that make the world of commerce go ‘round. Even the kids will soon be adult consumers, which make them viable in the...
Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building. Diversity Traffic Sources – look for other sources of traffic (social media) to help protect against future Google updates
If you’re a local business, can you get the local chamber of commerce to link to you? Footnote 2: Definitely check the indexing status in Google Webmaster Tools instead of using the "site:" query operator in a Google search, because the Webmaster...
Launch of NSTIC at US Chamber of Commerce Meeting (long but important) G+ the “social network” is part of the company just recently quoted saying, “G+ is Google and Google is G+”. G+ is not a Social Network, but an identity service and Google is...
E-commerce Traffic Report If you run an e-commerce site, it's important to break down your different traffic channels to see which one performs best. This report answers some of your e-commerce questions by looking at the following metrics:
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. AJ Kohn tells a story of how back in 2007 that he tested the difference between using initials in the URL of a Google...
The mobile commerce avalanche Starting with Google’s big push on Google + and SPYW the industry began to push for empirical evidence on the relationship between social and search. Search grew and Google changed.
This will include both Google authorship as well as product-specific information for e-commerce websites. Google will continue to feature its "money-making" products in search results. In addition, it's possible that Google will reduce the number...
SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad. Leverage Google Product Listing Ads to engage more shoppers during...
E-commerce sites should use average order value (AOV) here. To improve accuracy beyond industry data, review client specific click-through rates for various average positions using Google Webmaster Tools “search queries” report.
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Google offers a HowToGoMo tool to help webmasters find out. A recent Google survey of mobile users found that 72 percent of mobile...
With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the web, it may not be long before we will be looking to Brazilian marketers to learn a thing or two about Earned Media...
What's exciting about this panel is that the challenges these brands face represent the entire range of challenges facing our industry – from B2B search targeting, to consumer facing e-commerce, to growing a startup by leading with content.
