Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. For some pure play ecommerce sites, the search results offer another way to reinforce the brand value...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. When Baidu introduced Youa, an ecommerce store to go...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...
Go to getlisted.org and bask in the glory of knowing that you are about to get connected with the kids and hard working adults that make the world of commerce go ‘round. Even the kids will soon be adult consumers, which make them viable in the...
Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building. The Penguin losers have a link portfolio in which 20 percent of all backlinks come from low quality Spam sites with no...
If you’re a local business, can you get the local chamber of commerce to link to you? Links remain the main signal search engines use to determine which of those 388,000 sites shows up on the first page of results.
Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. In order to understand Google going forward you must understand Google...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. They’ll challenge every fundamental by testing it because they know that just because something has worked over 60...
The mobile commerce avalanche Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. Google’s pursuit for relevancy really kick started the...
This will include both Google authorship as well as product-specific information for e-commerce websites. Outreach activities required to obtain valuable links from relevant, high-authority sites will also become increasingly time-consuming (read...
Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites. Any and all of these generally have mentions if not full citations of local businesses, and anytime a business can get its...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more...
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. These development versions of sites were indexed by Google and...
E-commerce sites should use average order value (AOV) here. Traditional keyword research tools have a hard time dealing with these mega sites, but it isn't impossible. To improve accuracy beyond industry data, review client specific click-through...
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. More information on the What Users Want Most From Mobile Sites Today report is available on the Google Mobile Ads blog.
These are sites like your Chamber of Commerce, local education sites, local news sites, trade organizations, charities, radio and news stations, etc. Many times sites like your Chamber of Commerce will lead you to other great local authority sites...
The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description is used by almost all retailers. If you have an e-commerce site, then chances are your products are being pulled from a database and/or...
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. We can imagine so many cases where this will be just the solution international e-commerce businesses are...
