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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  3. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success The redirects will also help Google sort out the true version of your product page, and can help with any potential crawl budget issues. Rel=next, rel=previous: This markup tells Google...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers need product feeds, their search platform, CRM software and all of their other tools...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...