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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded.

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...