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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Just within Google's service offerings you have a few distribution channels: Google Search, Search...

  3. How to Use Google Analytics Site Search Reports

    Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available. All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki joined Google in 1999 as employee number 16, pushed hard for...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of...

  7. 9 Things You Must Update When Moving Your Business Location

    This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, AngiesList, HealthGrades, and more will need to be updated. When you start sharing your new address, make sure you're using the "normalized" address that...