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Google Code Tracking

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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. Beyond just deploying tags, you can centrally set up complex tracking scenarios via Google Tag Manager (based on...

  2. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has also agreed not to deploy similar code in future unless necessary to “detect, prevent or otherwise address fraud, security or technical issues,” and to improve the information given to users about how it serves adverts to their browsers.

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Above, you can see a note stating you’re required to make a small change to your tracking code. The code changes are fairly straightforward; we just need to replace one line of the script. I was really excited to see some new information in one of...