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  1. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. When the website "code" is created and owned by a...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    If there are pages missing from this list, they either didn't get viewed or the tracking code isn't installed properly. Add a Secondary dimension for Source or Medium here so you can gain a full understanding of which pages perform well through...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.