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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...