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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: But even for web developers preferring custom Javascript...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? Can we include our own website analytics code on [VENDOR NAME]'s pages? How are the locations pages optimized for search engine performance? How do we report issues with information being listed on...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. The advanced segment that works with this code identifies the...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. W3C-valid code is the one thing you can do prior to launch to have some...

  5. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. Your online reputation needs rebranding and the website...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  9. 10 Ways Rehashed Content Fails Your Website

    With web copy, commissioning content when you know the layout of your page is a custom service, and you can expect a higher standard of product as a result. Your personal code of ethics might allow you to scrape content from other sites, but you...

  10. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Custom SEO Wars lightsaber badge downloads available below! Technology-savvy (infrastructure, code, page speed, security, tools, etc.balances strategy and tactics, extremely smart, known for specialized SEO skills - local, international, social, etc.