Click volume on Google grew 28 percent, while CPCs fell 7 percent, said RKG. Google’s click growth was 28 percent, according to RKG. Adobe expects Google’s CPC losses to turn around next quarter, explaining, “The cost per click (CPC) downward trend...
They’re not the only ones struggling on the mobile front, as Google disappointed investors last week with their quarterly revenue report. Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company.
Google’s Q3 2012 earnings call gets underway at 4:30pm ET and will be webcast live from their Google Investor Relations YouTube account. Usually, we don’t see Google’s report until about an hour before their earnings call, scheduled for 4:30 p.m.
Describing the process, Rao said, "Google indexes our pages based on the keywords used on the page, but that is only half the story in terms of our quest to understand consumer intent. The challenge we have is to understand how people are using...
In their Q2 2012 Earnings call, Facebook answered a caller question about click fraud. Translation: If you’re porting your Google AdWords ads over to Facebook and not taking advantage of the unique features the platform offers, your experience may...
In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year revenue growth, and we...
Yahoo/Bing Increase Market Share, But Kill Their ROI Advantage Over Google For their part, Google saw lower but no less impressive 26.6 percent growth YoY. Compared to Q4 2011 (the holiday season), Bing actually saw total ad spend increase 14.3...
