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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. While the tool provides a lot of benefits, it's important to review Google's...

  2. Did-It Does It Again - Uninformed Controversy As Publicity

    Remember, one of the company's founders, Dave Pasternak's statements about SEO "not being rocket science" and a company that can't get you into the top 5 on Google as worthless. Mobile Marketing Strategies" and "SearchAppalooza - Kick-Ass Apps...

  3. Common Problems with 404 Error Pages

    The last thing you need in the Google index is an error page. The call to the server generates a 301 redirect to the custom 404 page described above, but most important, it returns a "Server Response" of 404 not found.

  4. Is Google Not So Portal-Like After All?

    John Battelle to write, "Google's Second Click Conflict Dominates SES Panel Today. Now, call me a contrarian, but it appears that The New York Times and other newspaper Web sites are benefiting more from universal search than Google News itself.

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    A longer version of this story for Search Engine Watch members covers more of Cutts' talk, including a look at Google's indexing practices, and conspiracy theories debunked. When it comes to the cold call e-mails from companies offering tricks to...