Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an expensive oversight). Check out the Google search results page for "get out of debt":
With these tools, you can see how they're executing on mobile (e.g.if they're running jQuery, Google Analytics, Wordpress, etc. Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of...
One cost Google is eliminating with AdWords enhanced campaigns upgraded call extensions is the $1 charge for using a Google forwarding number on ads that appear on desktop searches, such as this one. Using call extensions with a Google forwarding...
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel...
This saves them time as they don't have to utilize as many keywords, due to how loose Google is within broad match. A simple change to a call to action can lead to big changes in CTR and conversion rate.
But more, anchors often display as “jump to links” in Google SERP snippets, which make your listings stand out, earns higher click-through rates, and yields higher intent traffic. Discovering high ratios of irrelevant links is a perfect way for...
Leveraging offsite promotions, creating associations and affiliations can inspire users to click through when they see your name (and Google loves brands! Google maps the query to Loews Santa Monica Beach Hotel (the official name).
Using Google forwarding numbers, advertisers can track phone conversions simply by specifying the duration of the call in seconds. In the past, desktop and tablet campaigns using Google forwarding numbers were charged a $1 fee per call.
Have them enter keywords into Google (or Bing), and click on your ad. Gather key marketing team members in a room and call a few current customers to see if they would be willing to answer questions for you.
Write, call your Google rep, and visit them at conferences. Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Google needs advertisers as much as advertisers need Google.
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
Google's research has shown that the most popular outcome of a local search is a phone call. For years Google has tried to court SMBs into search marketing through various means. This has been seen through Google's GoMo effort and free mobile...
That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. We call the effect “shelving” (as in top shelf versus bottom shelf). Shelving is seen when lowering the maximum cost-per-click (max CPC) so...
For ROI calculations, use your actual CTR values available via Google Webmaster Tools. Click the heading links to jump down to that section. Example: Estimated 150 social referral clicks to the website at social ad costs of $3.99 per click = $1...
This could present opportunities for higher click volumes for advertisers who haven't paid close attention to mobile previously; though with a default setting of 10 percent lower than desktop, Google is still targeting a level higher than many...
Aside from increasing adoption of mobile advertising, Google is making this change to close the cost-per-click gap between mobile and desktop. On an earnings call last month, Google CEO Larry Page said, “I am very, very optimistic .
As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. Either by choosing locations manually or by specifying them by linking to your Google+ Local account you will be able to bid more or less...
