SEO News

Google Click Call

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  2. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  3. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the...

  4. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads.

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.