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  1. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  2. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the...

  3. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Just within Google's service offerings you have a few distribution channels: Google...

  8. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. And Google says these people are ready to buy once they are...