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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This is very useful when checking goal funnels and checkout progress. Ideally you will see your checkout complete page high up this list, or equivalent end of journey pages, but you will also see pages that have higher levels of views as these are...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Sign Clearly the Process: Simple but effective; make it obvious how many steps your checkout has and make it clear throughout which one they are in. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage...