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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Use this to check on messages, issues such as crawl errors or URL errors, index status...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Set up alerts for your brand name using tools like Google Alerts, Mention...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    For more information and the full IAB/IHS report, check out the PDF report, here. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Be sure to check the schedule for locations and times and have a great time in at the show! Also be sure to check out these seven sessions you won't want to miss on the main agenda, which are available to One Day, Platinum and All Access Pass holders.

  6. Google Analytics Helps You Filter Spider and Bot Traffic

    Check it, and you'll automatically filter the known bots and spiders from your Analytics collecting. Google Analytics will now help you discern just that. On their official Google+ page, the Google Analytics team has announced a new filter to help...