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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Check it, and you'll automatically filter the known bots and spiders from your Analytics collecting. Google Analytics will now help you discern just that. On their official Google+ page, the Google Analytics team has announced a new filter to help...

  2. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  3. Bing Launches Search Removal Request Form in Europe

    At last check in mid-June, already some weeks after Google started accepting takedown requests, Microsoft said they were still working on it. The form is located in Bing's webmaster pages, and like Google's form it asks for specific information...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you find identical page titles or file names or even if they're really close, check to make sure they aren't duplicate versions of content. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So check out how Barclays and Wells Fargo are doing it as well. If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further.

  7. Influential Twitter Accounts Indexed More in Google [Research]

    For more data points from Stone Temple Consulting's research, check out the blog post, here. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. Between two queries, the company found a total of...