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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and...

  2. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. SmallSeoTools: To check for plagiarism, copy and...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you are updating your feed manually, check out some Excel shortcuts and formulas to save time. Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was posted in...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. That’s where Google is getting user engagement data from, and...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Use this to check on messages, issues such as crawl errors or URL errors, index status...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Set up alerts for your brand name using tools like Google Alerts, Mention...

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    For more information and the full IAB/IHS report, check out the PDF report, here. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.