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  1. Evolution in Digital Marketing Skill Sets

    Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will be critical skillsets for agency success. Or, analogous to search marketers who ignored learning...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. Google puts out a very helpful calendar here that shows these key dates.

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of...