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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.