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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. I've come to the conclusion Google loves fall.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. +Post ads on the Google Display Network have been out of beta for several months now...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). If a user searches for something specific, they should get specific answers in return (and not...

  7. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table...