At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and...
They replicate a catalog-like experience on Google Shopping and so you'll see it for a lot of apparel merchants, a lot of the traditional catalog companies, Google has reached out to them. They've established a relationship where Google can create...
Ecommerce brand Lulus.com recent blog post featured a round up of all the Lulu’s products befitting the Girls’ characters’ styles, therein driving links to a range of products in their catalog to create SEO value.
Products and Catalog Making sure you claim and regularly monitor your Google+ listing. Critical. Frustrating. Necessary. Aggravating. Rewarding. Disappointing. Creative. Dated. Fast. Slow. This rollercoaster of emotions might sound familiar if you...
Once you have annotated the catalog with the video you may log out of Google Catalogs. Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if...
In the Google Catalogs dashboard the publisher has the ability to put an unpublished catalog in Preview. Google Catalogs has guidelines regarding the catalog PDF file. But tablet consumers engage with the Google Catalogs application in a different...
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. A lot of publishers are making the mistake of simply publishing their print catalog on Google Catalogs rather than taking...
The Zavers network also offers retailers a catalog of manufacturer coupons, which may open up new retail revenue opportunities. Google have launched a new digital coupon service called Zavers. Zavers seems to be an interesting use case of Google...
As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and competition for consumers heats up. The graphic below shows retailers such as Best Buy, JCPenney, Staples...
Check out this piece in Retail Online Integration where he maps out a tool to better optimize the relationship between the product catalog and keywords. How Retail SEMs Should Manage Their Product Catalog - AdChemy
But here’s the kicker: most merchants upload their entire catalog, and bid the same for all of their products. Google recently changed their shopping over to only show the paid results. However, as touted as they are, Google isn’t the only one that...
Catalog gallery Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they...
What catalog of society’s consciousness would be complete without knowing which toys we prefer to spend our money on? Not to be outdone by Google, who released their first annual search summary video last year, Bing led their posted lists with the...
When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...
Seems like a ripe opportunity to ride that wave in popularity and promote Kanye’s catalog… after all, some fans may not live near a venue or be able to afford a ticket. If you search for Kanye West on Google or Bing, today you get nothing but ads...
Bean, Lands’ End, Macy’s, Neiman Marcus,Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance Catalog, Tea Collection, Urban Outfitters and Williams-Sonoma, just to name a few," wrote Kinnari Jhaveri of the Google Commerce team in a blog...
Each of these kinds of commercial search results are driven by inventory feeds from a product catalog. The question for retailers, then, is "How do we increase our exposures as profitably as possible for our product catalog and data feeds?
Google, Amazon vied for Beatles back catalog - New York Post Google Instant Brings Back Search History Suggestions - Google Operating System FBI Seeks Google's Help in Wiretapping by Danny Goodwin FBI Director Robert Meuller met with execs at...
The basis of the algorithmic approach to search is that it makes it possible to catalog and index the entire web. Every major update or algorithm change from Google results in an uproar. Search is a huge component in today's economy, and Google is...
Consider adding standardized microformats to your catalog and product pages, which can make your search listings more glamorous and your data more portable. Search engines -- or, at least Google -- have shifted toward enhancing search results with...
