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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead, gained more traction then ever. Not only is it their home turf, but we all know that Google will favor a...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You take a quick look around before getting in your car and you see a dozen other patients all as frustrated as you. New Panda Information – Google Clarifies Panda Tremors So, if you are seeing tremors, just understand that Google could be tweaking...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our location information be sent to GPS and car navigation sites? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    On her way out she noticed a police car parked across the street. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  6. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. Google Display Network Management When you're advertising on the Google search network, it includes other search partners...