The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Lightbox Collaborative has created an excellent editorial calendar that...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? Neither Google nor Facebook are there yet. Of course, Google uses Google+ signals. Facebook search and Google search are apples and...
Yup, the calendar. Check out the Google search results page for "get out of debt": Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an expensive oversight).
Simply turn on the levity and your Google Calendar will be packed with fun events such as a chat w/ T. Google I/O - Gadgets, over-heated computers and innovation Ever been searching Google and wanted to know what something smells like, what other...
We kept rolling with content production, but really let the demands of our target audience drive our editorial calendar. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and...
Content (article, video, image) is keyword-focused and aligned to keyword strategy and editorial calendar. Content is syndicated in appropriate channels (RSS, Reddit, PRNewswire, whatever’s appropriate for your content calendar is updated with...
How to avoid budget mistakes: Have someone else double-check your entries, and put a reminder on your calendar for the last Friday of each month to reset your MDS budgets. Google doesn’t do novice PPC marketers any favors with their campaign defaults.
How to Create a Social Media Editorial Calendar Time-Saving Google Analytics Custom Reports Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites SEW recently revealed the Most Engaging Posts of 2012.
The Mayan calendar ended this month. Early Google updates, like Florida, forced webmasters to create content instead of text. Add in Google's preference for big brands, and companies face the challenge of separating themselves from similar vendors.
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
Yes, it's sensible that rather than having a rigid 12-month editorial calendar, you add flexibility in order to adapt and change. But this year, more than any other, we've seen that gap close to the point that the only way to achieve sustainable...
Find birthdays of people in your industry, make a content calendar, and get something ready to post at midnight of their birthdays. Google Adwords' Keyword Tool is fantastic for giving you paid search data on keywords so you can find the most...
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
Bing’s description of this category is as entertaining as the results themselves: “Even if the Mayan calendar is wrong about 2012, news coverage from the year was nothing short of historical. Watch for similar lists from Google, Yahoo and others as...
The firm also recently announced plans to trial a merging of its Gmail service with a mix of calendar information, Google Drive files and messages within emails to try to boost productivity. Google has announced another upgrade to its Google Drive...
Google has extended its Gmail search trial to include results from its calendar and online documents applications, as well as adding the features to its email application and its core search tool. Gmail users will now be offered a mix of search...
Email, calendar, and Twitter at the very least. A Google bookmarks account. Google+ page. And what if the one social venue I ignore is the one Google decides really matters? I was late getting it completed, which is pretty ironic given the subject...
Excel, Google Calendar and your e-mail client, especially if it's networked with your writing team, are all options to create your content marketing calendar. If you blog once a week, hit the breaking news in the current week, and then resume your...
SK: Corporate is always responsible for the vision, brand elements and content calendar specific to that vision – but regional, country-specific teams should be carrying out their own engagement and messaging strategies.
Your 6-month content plan should take the form of an editorial calendar that also captures key industry events and the state of mind of your customers. Google is moving to a model of rewarding relevance and value based on the semantic web while...
