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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It definitely is important to have anchor text that is relevant to your site or webpage, but using your keywords as anchor text for all your inbound links is a sure-fire way of coming under Google's black hat practices radar and suffering the...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Now buyers are in charge of relationships with the...

  3. Last-Minute SEO - Here Come the Holidays!

    Ethically it is a non-issue; it is only unethical if someone practices black-hat techniques without the site owner knowing those techniques were used. Unless their business is summer-related, summer is the time of year where many website owners...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Don’t stop performing the best practices, like: Being listed on Google My Business Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. One way Pease mentioned staying ahead of competitors is by using...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A webinar on retirement savings best practices. A resource section on your website for anyone wanting to start a new business. It's the digital lobby of your business. My favorite example of this is how American Express targets entrepreneurs and...

  7. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Her book, "Silent Spring", brought the issue to the forefront in the U.S.despite heavy opposition from chemical companies who didn't want to see any impact on their business practices. Today's Google Doodle honors marine biologist Rachel Louise...

  8. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow when using syndication as a...

  9. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...