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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. In AdWords, you can use Google Analytics to segment your brand...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has...

  5. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed on Google My Business Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. If readers don’t care about your links, why should Google? Even forgetting about the debatable value of Google...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Instead, purchase detail reports give granular...