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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. As a result, mobile app inventory is the highest priced segment of the...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Cons: Apps force the user to open a Safari browser window when they first open the app or click on an ad. The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be...

  3. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    However, Mozilla claims that Internet Explorer (IE) will be the only browser able to run in the classic environment under Windows RT, at the expense of rival browsers like Firefox, Safari and Chrome. Google's Chrome browser division has issued a...