SEO News

Google Book Search Industry News

RSS
  1. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  2. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    Newsjacking, as David Merrman Scott calls it in his book of the same name, is about using breaking news to further your own ends. In the book he tells the tale of how Wynn Resorts newsjacked a story on the arrest of Paris Hilton by barring her from...

  3. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. If there's big news that's happening within your industry, you need to...

  4. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to follow the rule book and avoid the possibility of Google’s duplicate content issues.

  5. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Once you've compiled your black book of who to track, you will want to profile the people you're tracking. All that fighting competitors for positioning is now replaced by your company’s embarrassing news as the new competitor in search results.

  6. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a...