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  1. Philosophy and Search: The Big Three Founders and the Philosophers

    Reading the book "Plato and a Platypus Walk into a Bar: Understanding Philosophy Through Jokes" last week made me look at what we know about the philosophies of the founders of the Big Three -- Google, Yahoo, and Microsoft (if my conclusions are...

  2. SearchDay | Setting up PPC Campaigns 101

    The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and...

  3. Print Journalists Optimistic...Or Not

    Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the new book, Online Marketing Heroes. For example, when asked how they acquire information about a company, the journalists who were surveyed cited company...

  4. Is Google Not So Portal-Like After All?

    Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the new book, Online Marketing Heroes. But, we now know that universal search isn't boosting downstream referrals to Google News.

  5. Online Reputation Management Requires Cabinet War Rooms

    Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the new book, Online Marketing Heroes. But what if news results and an image from a few hours ago suddenly appear in Google universal search results?