When the book is launched give the book away for free but setup something like pay with a tweet to help gain more traction on social media. Gaz Copeland: Book review posts, tweeting quotes from the author maybe.
In 2012 Ekaterina Walter authored the WSJ best-seller "Think like Zuck" – a book about the leadership style of Mark Zuckerburg. Author a Book Since then her numerous guest posts and interviews on the topic have made her name synonymous with being...
The search engine can figure out whether a person is looking for a book or a film even if they haven’t finished typing [The Great Gatsby] in the search box, for example. Maybe Google will start to realize that beyond digital socialization and...
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. Search Engine Watch recently caught up with Jones to ask him what makes the book so special.
According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. Example: Type in "best book ever written" and the first result is the Guardian's "The 100 greatest novels of all time: The list.
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or...
Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the platform, "What the Plus! What is Kawasaki's latest book all about? Well, APE is a book that talks about how to be an author, publisher, and...
MJ: You mention that traditional SEO and social signals are very much alike, in your book. How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing?
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. Now, however, Google is trying to invent the next iteration of search.
Starting today, you can use Flight Search to quickly find, compare and book flights originating from each of these countries to any airport in the world. After a long delay, Google Flight Search, its airline flight comparison service that has been...
One phrase I love comes from the "Robert Collier Letter Book" (first published in 1931): "This card obligates us only – not you. In his excellent book "Instant Influence", Michael Pantalon identifies six different kinds of "change talk," which he...
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh...
A mere 19 days later, a very interesting excerpt from "The New Digital Age", the upcoming book authored by Google Executive Chairman Eric Schmidt, made some headlines: Here is the message: If you want your content to rank in Google, build your...
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
They applied their question to the world of academia: How do researchers know when a particular paper, book or study is really important? In contrast, a book or paper that appeared in the notes and bibliographies of other academic publications...
The right questions to ask are in the black book resting in the front pocket of your attaché case. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube...
The second result, or first non-news result, is the same Amazon.com book listed in Google.com search results for the same query. The third result is a book from Amazon.com with 137 Amazon “likes” (which require verified purchase), 40 comments, and...
