Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. To make matters worse, Google likes to take large manual actions just prior to major...
In a new blog post, Cutts stated that the rollout is now complete and affects 2.3 percent of English-U.S.queries, and that it affects non-English queries as well. Webmasters have been watching for Penguin 2.0 to hit the Google search results since...
Find the webmaster or blog owner's name. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Don't abuse the blog owner.
In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that...
Plan and write a series of 5 or more blog posts around your core idea. Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Results show what pages logged-in searchers landed on...
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results.
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). If you recognize industry leaders in your blog posts, you will get links back from those leaders...
Improving the look and feel of Google Places for Business – Google and Your Business Blog Inspiring Innovation to Protect Consumers from Robocalls - Google Public Policy Blog Coming Soon: Bing Ads to Launch in Australia and New Zealand – Bing Ads Blog
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
And many times they'll drop a note about it on their blog: "I was recently featured on this website. Find out and write a feature article about them on your blog. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive...
Find a great blog in your field and contribute. If you’re wishing to guest blog, reach out to the bloggers and speak to them. For example, if you want to further brand yourself as an expert in your niche, one way is to guest blog.
Don’t use spammy blog networks or buy links from shady websites. Guest blog posts can be very beneficial, but not on unrelated websites. In the face of continuing Google updates and a desire to stay “clean,” most marketers flirt with the idea of...
When you're blogging for your current visitors (i.e.visitors that entered outside your blog or who know you already and simply use your blog as an information source) the key is no longer to post daily updates on daily deals or the such, that's...
You don't want many low quality blog posts but a few high quality guest posts. With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies.
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of.
We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. He quoted Eric Schmidt, Google’s Executive Chairman, who writes in his book that, “Within search results, information tied to verified...
