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  1. Implementing your Search Strategy for the Latino Market, Part 2

    At SES Latino, Brad Geddes of LocalLaunch presented a comparison chart of the Latino-targeting capabilities between Google AdWords, MSN adCenter, and Yahoo Search Marketing. Sarah Carberry, multicultural development manager for Google, shared that...

  2. SES Latino -- Interview with Conference Chair Nacho Hernandez

    SEW: What are the special coverage areas with SES Latino that people wouldn't normally have at other search conferences? So I think one of the key tasks, and why I wanted to become conference chair for SES Latino, was because there is a lot of...

  3. Planning your Search Strategy for the Latino Market

    Hispanics, SES Latino speakers agree – tap into those international Web sites. Many SES Latino event speakers concurred that both U.S. Many speakers at SES Latino have headquarters or branch offices right in the U.S.many with additional offices or...