With Graph Search, I've unfortunately seen surrounding towns throw off the SERPs. You can easily see this displayed in the SERPs when the listing includes "liked by {friend name here}". To learn more about my findings, and how to track Graph Search...
Google has experimented with seven results on many SERPs since last summer. Starting last week, Bing began changing up their search engine result pages (SERPs). Bottom Line: Dynamically Sized SERPs One thing is certain, as Bing continues to slowly...
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. You don't want many low quality blog posts but a few high quality guest posts.
To me, it seems like both Google and Bing are working toward the “algorithm of the future” which weights many more factors into what is determined as “quality” in the SERPs. Do you agree sites need to be content mills in order to compete in the SERPs?
Sometimes all the social activity helps you rise in the SERPs, hopefully leading to more links/clicks/conversions. I don't necessarily think that it's harmful, but considering some of the MySpace profiles that rank, you'd probably be much better...
Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing...
Just look at the way the SERPs have changed recently. Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected consumer as part of his interview for the BrightEdge blog.
Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type,” noted Amit Singhal, SVP Google Search, on the blog post. Sometimes the best answer to your question isn’t...
Whereas even a year ago I would have said that sites appearing high in the SERPs would be good sites to contact, due to the truly amazing amount of spam and hacked sites that appear high up for certain search terms, I'd say you need to visit the...
Because Google pays unnatural interest in Google+ when ranking content, authors, and users in SERPs. Blog more and blog regularly: Writing content that is useful for end users will not just increase your reader base but force search engines to...
If a competitor that ranked above you in the SERPs had 100 more links than you, you couldn't just go grab 101 links and rank above him. You can rank well without them of course (think breaking news stories or blog posts that get loads of attention...
Sometimes, optimizing your videos can gain you a relatively quick presence in the search engine results pages (SERPs). Sometimes PR (press release) efforts need strategic and tactical help, so that they gain as much presence as they can in the...
Most local search professionals will tell you that citations and site relevance to the target geo are the keys to ranking in local search engine results pages (SERPs). The trend line shows the furthest institutions as the lowest performing keywords...
In their report, Conductor notes that Valentine’s Day searches differ from other verticals they’ve examined recently in that the SERPs were not dominated by a handful of retailers. Download the infographic and full report from the Conductor blog.
However, with major anti-trust investigations and seemingly even more favoritism being shown to Google+ results in SERPs, you have to wonder if Bing is doing it right. Last week, Google's Inside Search blog announced a recap of 30 different search...
Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local attraction queries. Again, this takes up the real estate on the right side of the SERPs and seems to keep users on Google properties as...
Yahoo shows video and image results at the top of its SERPs, and Google and Bing are showing multi-format results (video, images, tweets) on their first SERP. Meaning, if your company has a website, a blog, or occasionally publishes a whitepaper...
In terms of how these local search portals differ from international engines such as Google and Yahoo, which feature paid and search results, local SERPs of popular keywords are filled with keyword ads and shopping links that each portal serves...
Google Pushes Hotel Booking Feature to the Front Page of SERPs - Understanding Google Maps & Local Search Google Sites brings you over 100 new web fonts - Google Enterprise Blog Introducing the new Google Docs app for Android - Google Mobile Blog
How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of Facebook Like data in SERPs.comScore, Nielsen Battling Over Online Measurement Patents by Frank Watson
