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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    In a blog post, Google gave tips for making local ads more relevant: New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. For regional events, consider outreach to local business publications and organizations for link...

  3. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. Claiming your business listings and filling out your profiles completely help...

  4. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. It includes everything from blog posts, articles, website copy, letters to customers, and social media...