Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Most marketers will tell you that you need to be blogging x times a week if you...
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google Now also offers personalized news feeds, such as scores and updates on a user's...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. One of those updates was to change the rules of engagement between Google and all AdWords API users.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Our mobile planet tool Mobile ads showcase Google promises weekly updates to the site, but you can still subscribe to the RSS feed. Last week, Google launched its updated Think Insights website. You may also subscribe to a monthly round-up of the...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
For iOS users, the addition of the omnibox search function to the mobile browser lets users search for keywords in the longform URL bar instead of the traditional Google search box. During this year's Annual International Technology and Persons...
Now, mobile data will be included in these reports as well if the call extensions use a Google forwarding number. For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to...
Intelligent agents and other apps, mobile or otherwise, need access to data. Well, here are seven tips to guide you through the app-and-mobile storm on the horizon to the sunny shores of post-search nirvana.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain...
Short, emotional (Twitter/mobile) Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. What’s more, with tools like Google Analytics, SMBs can track traffic sources, multi-channel funneling...
Instagram: Check out the new Instagram feed at official 2013 CES mobile app. As of Monday, the top 3 ads for mobile handsets over the past seven days were: Facebook: CES’s Google+ page for updates, information, exclusive content and hang-outs...
As Facebook tries to build its mobile services, it clearly is not relying on any one smartphone operating system to grow its reportedly half a billion mobile users. Curiously Facebook doesn't provide any details about which countries its Android...
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Measurement: Watching the results in growth and also what is popular in...
