SEO News

Google Be Health Search

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  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is...

  2. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. The tactics on this list should maintain the health and structure of your account. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust...

  3. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation...