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  1. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Google may tell us what not to do, there is no silver bullet that will offer you a ton of qualified and useful inbound links. It definitely is important to have anchor text that is relevant to your site or webpage, but using your keywords as...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review not only the links acquired, but also keep a check on: The number of home page links vs.deep links minutes Review links built Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  5. Last-Minute SEO - Here Come the Holidays!

    This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the proper...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    Have no fear: Google clearly says it removes links from search results only in European versions of Google. In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent...