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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Conversational search capability has come to desktop search, allowing searchers to refer seamlessly back to their previous searches. On a desktop, these searches would most likely be searched as [cell phone shop] (12,100 search per month in US).

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world...

  3. Driving Consumer Insights With Mobile Analytics

    Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Once you have your profile set up, the GA reports for mobile websites are pretty much the same...

  4. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.

  5. New Google Universal SERPs Layout Brings Apps to Forefront

    Well, yes, this could be part of Google's recent move to combine desktop and mobile ads. And if you are a tablet user you may have completely missed the difference as you will have already seen this SERPs design before - because it is exactly the...

  6. Google Crisis Response: From Search Engine to Information Provider

    Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. As Matt Cutts said at SES San Francisco this year, Google is...

  7. World IPv6 Launch: What it Means for Content Owners & SEO

    As mobile device adoption continues to expand rapidly, surpassing that of desktop usage by the end of 2013, it’s easy to see why this is a problem. Russian search engine leader Yandex will support IPv6 on, which is visited mostly by...