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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. The InStream ad unit alone has so much potential. This ad unit is still in testing at Facebook and the video...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. In late June, Facebook made significant changes to its mobile advertising offering by...

  4. Reality Check: Google Isn't 'Killing' Organic Search

    You see an ad unit taking half the page, and then a Google owned Zagat listing. Being annoyed with Google is every marketer's and site owner's God-given right. But when people report about the changing face of Google search results with shock and...

  5. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  6. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. Your ad either shows or it doesn’t. Bid changes affect how many times your ad wins the auction and is...

  7. Ford Retains Confidence in Facebook Ads as GM Quits

    In March, Ford ran a large, unique ad unit on the Facebook logout page. However, in his experience a lot of brands don't know how to measure performance properly, saying "Facebook advertising is not as simple as Google - you can't put a dollar in...