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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have...

  2. Google’s Human Trafficking Ad Policy Questioned

    Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...