Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. Google: Create targets for your Dynamic Search Ad campaigns. This new technology will automatically crawl your site...
Unless you are an ad network, pageviews typically won’t tell you much as well as the other metrics I mentioned above. NP: I also use Google Analytics because it covers a lot of basic analytical data points that most companies should track.
The primary reason to publish slideshows, as far as I can tell, is to juice page views and banner ad impressions. A non-cynical view of Google’s most recent algorithm changes (Penguin, Panda…) suggests the motivation behind them – reducing web spam...
In addition to introducing some new features to AdWords for Video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords advertising.
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. Google Ad Planner
Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...
Goffman speculates that advertisers may not want to be associated with breaking news and gives the example: if you were an airline, would you want your ad appearing next to news about an airplane crash?
As a result, advertising on Google isn’t a direct auction where the highest bidder automatically gets the top spot, because there’s no guarantee that the person with the most money has the most compelling ad.
Mobile ad sales, local advertising, product search, comparative shopping, and even affiliate marketing will feel the impact. This new service covers a number of areas that could create problems for Google, but also gives them new areas to conquer.
For instance, ad groups may have been paused or activated; bids were changed, ad tests started, etc. I also looked at top ad performance to try to gauge how much of the change was due to seasonality or other factors unrelated to the addition of...
This book covers more than just Facebook ad techniques; this is sure to be a business bestseller and is a title every marketing professional must read! Direct Response KPIs– How about setting a KPI to get X amount of downloads of a new whitepaper...
Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. The notable ones are the Business Channel, which covers Analytics, AdWords and...
It seems one thing Google is definitely targeting are sites plastered with ads "above-the-fold" (what visitors see without scrolling) or generally have a high ad to content ratio. As we look at why Google's Panda Update dropped sites, the most...
For Google, you can use the Google Ad Preview tool. With Google, creative goes through editorial as soon as it's loaded, even if the ad is paused. Be mindful that the engines' editorial process can create snags that could knock your ad offline.
Why it matters: To my knowledge, this is the first time Google has allowed a conventional display ad on one of its search results pages. What it is: An extra line below your text ad showing your rating from Google Product Search.
What it potentially means is that your cursor movements may indicate to Google how to rank your query results and consequently, this will affect marketers' campaigns in their ad placements. It is indeed the latest patent obtained by Google, a giant...
Ad group Wouldn't you rather make budget allocation choices among channels (PPC vs.display) and within channels (Ad Group A vs. Essentially, the tool allows you to see the campaigns, ad groups, and keywords whose clicks and impressions played a...
This could put a damper on Google's inititave to create a tv ad exchange. Microsoft, Publicis Form Ad Partnership; Is Sale of Razorfish Involved? The partnership involves online advertising as well as a TV ad exchange.
The next session has a charismatic B2B session, but I am also intrigued by "Pardon My Reach: A Snapshot of the Display Ad Marketplace. With Jeff Rohrs moderating a discussion including Bryan Eisenberg and Google Product Manager Sandra Cheng, SEOs...
