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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. The quarterly analysis - which covers Covario clients in the tech, consumer...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have...

  3. Google’s Human Trafficking Ad Policy Questioned

    Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...