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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. I recommend ad testing as one of the first things you should optimize and crowdsourcing your...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. According to Google research, 50 percent of all beauty shoppers watch...

  3. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. Every keyword can be associated with up to two ad parameters.

  4. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  5. The Search Agency Launches Local Search Campaign Management Platform

    Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. In the past, his company has either outsourced search to large companies or worked with a variety of...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Google’s internal data shows including location or phone information in a search ad increases CTR 6-8 percent. Review the search terms by ad group to get the best data, as time and resources permits. With changes over time, across multiple ad...

  7. How Big Data is Fundamentally Changing Local Search

    In this paradigm, monetization strategies typically involved ad-driven models (e.g. Drawing upon the massive corpus of user data collected via Chrome, Google+ and DoubleClick (just to name a few), Google will be able to make far more accurate...

  8. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.